.png)
Marketing strategy
A good marketing strategy starts by knowing the customer well, and after design the right value proposition for your customer, it determines in detail how and through which channels you will communicate it.
Taking into account the new channels emerging with developing technology, we determine together the marketing strategy that best suits your ideal customer profile and form the basis of your annual plans together.
Marketing Strategy Services
We develop a strategy that serves as the ultimate guide for the marketing team.
01
Ideal Customer and Value Proposition Design
The first step to take for a good marketing strategy is to know the customer closely. Your customers have more than one persona that makes and influences decisions, and it is necessary to create different value propositions for each of them. Together we can create value propositions that will be valid for different personas.
03
Product Positioning
Product positioning is a critical point in determining the value placed on your products. By analyzing customer needs and competition, we ensure that the products are introduced to your target audience in the most accurate way, enabling you to gain a competitive advantage and increase customer loyalty.
02
Channel Strategy
We refine your marketing approach by identifying your customers' preferred channels, influences, and decision-making sources. This allows us to develop a concise strategy, pinpointing where you should be present, the necessary steps for optimal positioning, and the critical messages to communicate.
04
Productization
Making the solutions developed by your teams salable and entering them into the price lists of major vendors can be a good door to creating new sources of income. We ensure that the necessary steps are taken, the content is produced and the application file is completed.