Educational Content as a Sales and Marketing Strategy and Easy Content Preparation Methods

Educational content can be a type of content that strengthens your hand both to create awareness in a niche area and to stand out from your competitors in highly competitive markets. It also builds trust by offering value to potential customers and increases brand loyalty in the long term. Those might play a good role in your sales and marketing strategy.

Easy Ways to Prepare Educational Videos

Blogs, e-books, videos, and infographics are commonly used methods for preparing educational content. Although videos are often preferred by customers, they are less used as educational content because they require the most preparation by content creators and may require a separate team and equipment for filming. This can help you stand out from your competitors.

Reducing costs by shooting multiple videos in the same day is beneficial. Keeping videos short due to the limited attention span of the audience, and breaking them into sections can both increase your content count and convey the topic without boring the viewer.

In the software industry, the most commonly used version of educational videos is demo videos. In such videos, using artificial intelligence to solve voiceover-subtitles and other issues can produce more professional-looking content. Setting standards for videos before asking technical teams to shoot can make your job easier. For example, masking personal information, always using dummy data, hiding the address bar, etc.

How to Use Webinars in Sales and Marketing Strategy?

By organizing webinars with internal and external thought leaders about trends, developments, and important topics, you can create awareness through event announcements and increase your content by offering webinar recordings on demand on your website, YouTube, and other channels.

On-demand webinars are also very effective for lead generation. You can collect information from people who want to watch the webinar content by creating a landing page. You can use this content as a hook in LinkedIn ads. You can use the key points of the webinar, cut and edit them for use in advertising content.

You can divide webinars into short videos and edit them for use on other platforms as short educational videos. Social media channels like Instagram, TikTok, Facebook, which have fast content consumption, can be great channels for these short contents. You can choose one or several of these channels according to your target audience.

Podcast Series

Podcasts can allow you to produce content much faster compared to videos and webinars. You can cover a topic from different angles by preparing series on certain topics. Podcasts typically accompany the listener while driving, walking, or doing household chores. The duration can be adjusted considering the duration of these activities. The topic can be divided into sections to create a series of podcasts instead of a single podcast.

Having scripted content in podcasts can disrupt the natural flow. Since listeners can easily sense such situations, care should be taken to convey content in a natural flow without writing it down. Pauses can be cut during editing, so do not be afraid of pauses.

Educational content is an effective way to build a solid relationship with your potential customers and position your brand as an authority in the industry. These contents not only provide value to customers but also educate them about your products or services and can positively influence their purchasing decisions. Strategically planning and implementing your content can make a significant difference in achieving your sales and marketing goals.